Timberland "Built for the Bold" Brand Book
Deliverables:
Brand history / narrative, weaving together stories of the founders, innovation breakthroughs, New England and more
Copy guidelines
Visual Center
I wrote Timberland’s “Built for the Bold” brand book. Thankfully, the technology does not yet exist to go back to 2009 and tell too-punk-to-live Ricky that his first published book is corporate brand guidelines.
