Ricky Houston
—
Copywriter
—
Strategic Creative
Campaign flyer for the launch of Houdini’s fully circular Mono Air ‘houdi’ made with Polartec® Power Air®. Research-driven long form copy and punchy headlines — an ideal assignment.
An allegorical tale for Portland-based clothing company Olderbrother’s “Hand Me Down” line.
Contracting with an ingredient brand means writing copy for (and getting the approval of) every brand we partner with. Here’s a sample of some of my favorite posts from the last year, including a few National Park Service-focused posts.
A teaser video for Polartec's new Manufacturing section on their website.
Internal brand values launch video for electronic health record-giant HIMSS.
Research and insights around Firewise behaviors for a video series.
Research and insights around pet-friendliness in Portland, Oregon.
I briefly worked on a city commission campaign. I ended up voting for someone else — long story — but did realize a lifelong dream of publishing propaganda in print (Willy Week!).
Bar coasters for the PolarFleece booth at OR ‘19. I had a blast writing these, and I think it shows.
A creative director suggested I start captioning New Yorker cartoons to stay sharp. It's now an obsession.
A designer friend and I are making a cocktail zine. This is the first chapter. I’m working through service-industry demons. It’s fine.
