Nike Mercurial PE launch // Mbappé's 2023 Mercurial
Anyone who’s ever worked for or with Nike knows — it’s an honor and a challenge to steward any project from start to finish. Lots of checkpoints, bosses showing bosses, feedback cycles… you name it, we’ve survived it. It’s high-fives (and tequila-sodas) all around when you finally see your work out in the wild.
This one was especially cool to work on because, as we were working on the concepts, rumors were circulating about Mbappé’s long-awaited transfer to Réal Madrid. But that’s not what our story was about — we needed to show Mbappé’s “Unreal Speed” unlocked by his anime-inspired, player-edition (PE) Mercurial. As it goes with world-class athletes, we were only getting 4 hours with him in Paris to bring the idea to life, adding another needle to thread to the whole Nike process.
But it all worked out. Tequila-sodas were had. Portfolios were padded. etc. etc.
