Bobyard // Recruitment video

Recruitment video for tech start-up Bobyard. Concept, treatment, and script by me.

Challenge

A producer friend reached out to see if I’d be interested in helping with a quick-turn treatment and script project for a tech start-up called Bobyard. Their product leverages machine learning to facilitate the bidding process for architects and contractors, and they needed a video asset to help in their recruitment efforts. The budget and timeline were tight, so I had around five hours and two review cycles to nail a concept, treatment, and script for the video.

Solution

I dug into the briefing materials, researched the market and audience, and came back to my producer friend with three concepts. She bought the “90s infomercial” approach because her and her team felt that that one would be the most fun to execute. I used the rest of my allotted 5 hours to finalize the VO script.

One of the quickest, lightest touch projects of my career with a finished asset and a happy client (and producer friend!) to boot.