Ricky Houston

Copywriter

Strategic Creative

Kaiser Permanente flu season activation

The Ask

Edelman’s Kaiser Permanente account team knew they could rely on my team to turn around creative assets for their Seattle Flu Prevention activations in a snap. They needed social posts promoting the activation, posters to display at the events and informational leaflets for their street team to hand out to passersby.

The Result

Never content with the simplest solution, we pushed ourselves to create a fun, attention-grabbing story that would thematically connect the assets and position those getting their flu shots as community heroes.

The Takeaway

I took the lead on coming up with concepts and wrote the copy for these assets. The most fun days at work are those spent coming up with concepts and considering how best to bring them to life. I thrive on working with designers to tell a story visually, find just the right copy to complement their work and achieve a deliverable that seamlessly marries our respective skillsets. This is only possible through empathetic collaboration.

Edelman print ad

An excerpt from "Space, Time, Twist"