Case studies and exercises

Featured
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ux, ux copy, ux design, collaboration, she's the boss
UX copy experiment
ux, ux copy, ux design, collaboration, she's the boss

I wanted to gain some experience writing UX copy, so I collaborated with a Senior UX Designer to reimagine some screens for one of my favorite apps.

ux, ux copy, ux design, collaboration, she's the boss
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design, copy, collaboration, internal review, iteration, client work
Edelman print ad
design, copy, collaboration, internal review, iteration, client work

I came up with the concept for this ad by searching through the Edelman brand guidelines for inspiration.

design, copy, collaboration, internal review, iteration, client work
Flu Crew Poster
design, copy, campaign-level thinking, quick turnaround, client work, thinking it through
Kaiser Permanente flu season activation
design, copy, campaign-level thinking, quick turnaround, client work, thinking it through

My team at Edelman Portland created assets for Kaiser Permanente’s flu season activations in Seattle. The poster and leaflet we made on a tight timeline demonstrates campaign-level thinking on the fly.

design, copy, campaign-level thinking, quick turnaround, client work, thinking it through