I briefly worked on a city commission campaign. I ended up voting for someone else — long story — but did realize a lifelong dream of publishing propaganda in print (Willy Week!).
Ricky Houston
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Copywriter
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Strategic Creative
I briefly worked on a city commission campaign. I ended up voting for someone else — long story — but did realize a lifelong dream of publishing propaganda in print (Willy Week!).
Bar coasters for the PolarFleece booth at OR ‘19. I had a blast writing these, and I think it shows.
It’s not just for Boomers! FB offers an opportunity for more in-depth storytelling.
Contracting with an ingredient brand means writing copy for (and getting the approval of) every brand we partner with. Here’s a sample of some of my favorite posts from the last year, including a few National Park Service-focused posts.
A meditation on outfields and the cultural gravitas of beer-league baseball.
Campaign flyer for the launch of Houdini’s fully circular Mono Air ‘houdi’ made with Polartec® Power Air®. Research-driven long form copy and punchy headlines — an ideal assignment.
A teaser video for Polartec's new Manufacturing section on their website.
I wanted to gain some experience writing UX copy, so I collaborated with a Senior UX Designer to reimagine some screens for one of my favorite apps.
Internal brand values launch video for electronic health record-giant HIMSS.
A creative director suggested I start captioning New Yorker cartoons to stay sharp. It's now an obsession.
I came up with the concept for this ad by searching through the Edelman brand guidelines for inspiration.
My team at Edelman Portland created assets for Kaiser Permanente’s flu season activations in Seattle. The poster and leaflet we made on a tight timeline demonstrates campaign-level thinking on the fly.
A designer friend and I are making a cocktail zine. This is the first chapter. I’m working through service-industry demons. It’s fine.
An allegorical tale for Portland-based clothing company Olderbrother’s “Hand Me Down” line.