Ricky Houston
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Senior Copywriter
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Strategic Creative
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Functional Metalhead
I briefly worked on a city commission campaign. I ended up voting for someone else — long story — but did realize a lifelong dream of publishing propaganda in print (Willy Week!).
Bar coasters for the PolarFleece booth at OR ‘19. I had a blast writing these, and I think it shows.
It’s not just for Boomers! FB offers an opportunity for more in-depth storytelling.
Contracting with an ingredient brand means writing copy for (and getting the approval of) every brand we partner with. Here’s a sample of some of my favorite posts from the last year, including a few National Park Service-focused posts.
A meditation on outfields and the cultural gravitas of beer-league baseball.
Campaign flyer for the launch of Houdini’s fully circular Mono Air ‘houdi’ made with Polartec® Power Air®. Research-driven long form copy and punchy headlines — an ideal assignment.
A teaser video for Polartec's new Manufacturing section on their website.
I wanted to gain some experience writing UX copy, so I collaborated with a Senior UX Designer to reimagine some screens for one of my favorite apps.
Internal brand values launch video for electronic health record-giant HIMSS.
A creative director suggested I start captioning New Yorker cartoons to stay sharp. It's now an obsession.
I came up with the concept for this ad by searching through the Edelman brand guidelines for inspiration.